Common Questions
We often get asked the same questions by prospective clients. Below you will find some of our general responses to those questions. If you would like more information please contact us HERE.
What are your thoughts on AI?
Let's face it, AI is here to stay. Does that mean you should dive all in? Lucky for you, it's our job to stay on top of market research and know how to navigate when and where to implement AI for our clients. Here are some quick bullet points on AI as it relates to our business:
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We already use AI in many aspects of servicing our clients. In certain creative assets, to targeting functionality, AI can be a very useful tool.
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AI can also be seen as a negative marker in certain areas. For instance, Google is heavily prioritizing organic, human content when it comes to SEO. That means blasting out loads of AI based copy could have negative effects on your rankings.
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We have seen a large market trend where AI is being used as a fear based sales tactic. What does that mean? It means if you hear things like "If you're not using AI for SEO you're missing out on results" .. that's just is not true. Don't fall into the trap.
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We are constantly researching new technologies and implementing the ones we believe are safe to use (if there is an opportunity to improve client outcomes).
Can you manage ads across all platforms?
At Adventure Driven Media, we have a wealth of knowledge and experience managing PPC campaigns across all of today's most common platforms. Some of which include: Meta, Instagram, Google, LinkedIn, TikTok, and Amazon.
We are official Meta Business Partners and Google Partners. That means we have 24/7 Technical support for our clients. Collectively we have managed over $1,000,000 in ad spend across various channels. These campaigns have ranged in industries as well as structure/goals.
I don't have a huge budget, can you still help me?
We know there is no 'one size fits all' approach to our clients. That is why we cater our plans and strategies to each business on an individual level. Reach out to us for a free audit and we can determine our best course of action moving forward.
Do you only work with brands in the outdoor space?
While our primary passion lies in the outdoors, our clients and expertise are diversified across many industries. We also excel in lead generation for service based clients (with a focus on roofing).